Priceless mainstream publicity

Herodotus (no 10, inside), ran on gamely.
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THE massive Indpendent Newspaper Group and its online arm, IOL, carried an extensive interview with Green Street Bloodstock’s director Justin Vermaak on all their print and digital platforms before last weekend’s Sun Met.

Writer Wynona Louw reported: “While Vermaak used to “follow jockeys and trainers the way people follow their football teams”, you don’t have to be a devout horse-racing enthusiast to know that there’s quite a difference between fans of football and lovers of horse racing.

“And it’s that elitist tag the 30-year-old Vermaak is giving a new dimension to.

“For the last three years, I’ve been trying to expand the ownership base and bring more people to the sport of horse racing because it’s a sport that’s losing public interest. It’s an elite sport and an expensive one,” he explained.

“The only real way you can do that is by getting them involved in owning a piece of the horse, that’s the only way you really feel the real excitement of the sport.

“It’s all good and well you go to the Queen’s Plate and people are partying, but then unfortunately in a lot of places, they barely know the races are going on, and then the racing is like a sideshow.

“We want people to actually get involved in the sport side of it, because that’s where you get hooked.

“We’re more than happy to introduce more people to the sport of kings, anybody is more than welcome to check out our website and get in touch.”

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